Brand story you don’t know

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1974

As we all know, in a good economic development business environment, in addition to taking the initiative to take up some social responsibilities, any company with good management is constantly growing. For example, you can often hear some big companies: Microsoft, Google, Apple, Amazon, etc. However, I will not introduce them here today, because most people know them. However, no one in the fishing gear industry may know much. If you are a fishing enthusiast, do you know a few companies below? (Is there any information? Welcome everyone to comment and correct)

American Fishing Gear Company: Pure Fishing belongs to the world’s top 500 consumer goods company Jarden Group. Headquartered in Spirit Lake City, Iowa, the Jarden Group is the world’s largest fishing gear company and the only company in the world with much different fishing gear. Fishing lines, fishing rods, and accessories have always been loved and trusted by consumers. Here are the high quality, leading fishing gear brands from Pure Fishing: Berkley, Abu, Fenwick, Shakespeare, Penn, Pflueger, Mitchell, Jonhson, Spiderwire, Redwolf, Sebile et al.

Abu– Sweden’s national treasure. Abu’s predecessor was a Swedish watch factory. In 1930, it specialized in fishing wheel manufacturing and was the inventor of the drum-shaped fishing reel! So far, there have been more than 80 years of superb fishing wheel manufacturing processes. In Sweden, the Abu fishing boat is known as the “Swedish National Treasure” and has an independent fishing boat museum, an outstanding gift from the Swedish royal family and friends from all over the world. Sweden’s Abu Abu perfectly retains its original craftsmanship and design standards while constantly interpreting and guiding new trends and successfully extending it to the manufacture of other brands, such as fishing rods and sequins, making its products many Fishing enthusiasts pursue and collect.

Abu- sequin design expert
In 1941, the first sequin Abu Spoon-Atom made its debut in the world, followed by a series of Toby, plik, etc., which are still widely used today. The most classic of these is Spoon. In 1942, the world’s first rotating sequin Abu-Spinner-Reflex was launched, followed by a series of rotating sequins such as Dropped, Morrum, Active, Fast Attack.

The creator of the Berkley-Luya standard! Global soft bait sales champion! Berkley is a key brand of Pure Fishing. It started in 1937 and has a history of more than 70 years. It has a series of legendary brands, including Fireline and Powerbait, which are the best fishing brands!
Berkley Trilene is the world’s leading monofilament fishing line brand. Its products are suitable for every freshwater area. The Trilene fishing line ensures that the angler has a competitive edge in performance. It is the world’s best-selling North American fishing line product. Berkley Trilene is the most advanced fishing line in the world. It is rugged and fully functional to meet the requirements of experienced and skilled fishermen.

Berkley – Vanish is the first brand to introduce carbon filaments into fishing lines. It has a good shadow effect when in the water. Abrasion resistance and good moisture content. It is the representative brand of premium carbon fishing line.
Berkley Powerbait soft bait, the main ingredient is oily resin, good taste, average bait time of up to 18 seconds, ordinary plastic only 1-3 seconds. The patented fragrance formula, better fish collection effect, natural shape, true swimming form, and the best temptation effect, is the world’s largest soft bait brand.

Fenwick – Professional fisherman for 60 years! Founded in Washington in 1952, Fenwick is the world’s first creator of carbon fishing rods, the world’s recognized fly fishing rod, fly fishing tackle and freshwater cricket. The leader in the field of fishing gear, known as “Rolls Royce”, is one of the best fishing brands. With its unique advanced solution design and manufacturing technology, Fenwick is always the preferred brand of fishermen for excellence and performance. It makes it the first choice for fishing gear exhibitions around the world.
Penn – Founded in 1932, Penn is recognized as the first sea fishing brand. It is known for its strength and durability.

Pflueger 1881, Ernest F. Pflueger created a fishing hook production company and Pflueger became part of the fishing gear brand.

Spiderwire – the fishing line is the leading producer of the PE series, the inventor of the PE line! In 1994, when a ballistic fabric made of gel-spun polyethylene fibers was used in california, a fibrous material was produced to make a strong fishing line. Since then, Spiderwire has been working on high-end PE lines.

Sebile bait is a quality product! Innovation is the most important part of the SEBILE brand. SEBILE began its first bait sales in the United States in June 2016. In just four years, it has become one of the most famous Luya brands in the world and has been selected by countless fisheries magazines. The “Best Product” award broke the record of winning the fishing program. Sebile’s bait is worthy of the fisherman’s trust, because the final product from idea to sale to consumption undergoes rigorous engineering testing and actual testing. Sebile has never designed fishing gear for a single type of bait fish but based on fishing conditions or the environment.
The founder of Mitchell Spinning Wheels is the world’s first creator of spinning wheels. Mitchell 300X series reel was launched in 1948.
So far, it has sold 250 million units worldwide, making it the most well-known product in the spinning wheel.

Redwolf was founded in 2000 by Pure Fishing to provide high-quality fishing products for fishermen around the world. With its innovation and efforts, Redwolf has grown into a well-known brand in the fishing rod field. Red wolf fish is popular for those who are keen on traditional fishing. For anglers, it represents a high level of high-performance fishing gear.

Rapala – In 1936, the ordinary Finnish fisherman Lauri Rapala created the world’s first fish-shaped hard bait, known as the father of the world Luya, since then Le Bole was born.

VMC – After the French Revolution in the 18th century, VMC was founded through the marriage of two big families. After the reorganization in 1977, it focused on the development of high-tech fish hook products and established a comprehensive sales network in Europe. In 1981, VMC quickly entered the highly competitive US market with its high-quality products and good after-sales service, and achieved good sales results. In 1996, VMC, which has a history of nearly 200 years, has been integrated into the Rapala Group with its outstanding performance, becoming an important fishing hook brand under the Rapala Group.

Storm From the United States, the world’s professional fishing gear brand, “STORM” has a long history, has been incorporated into the Finnish Rapala VMC Group, known as the global storm of the storm, the world’s fishing gear industry!