Building the World’s Best Fishing Company, One Brand at a Time
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson™, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®.
With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in outdoor and recreational lifestyle products and a subsidiary of Jarden Corporation.
History
1897–Shakespeare established;
1937-Berkley established;
1966-Pflueger becomes part of Shakespeare；
1976-Ugly Stik created；
1988-Berkley acquires Fenwick and becomes Outdoor Technologies Group；
1995-Abu Garcia joins Outdoor Technologies Group；
2000-Outdoor Technologies Group becomes Pure Fishing and acquires Mitchell, Johnson, and Spiderwire brands from Johnson Worldwide Associates；
2003-7Strand joins Pure Fishing；
2004-AllStar joins Shakespeare；
2004-Stren joins Pure Fishing；
2005-JRC joins Shakespeare；
2007-PENN joins Shakespeare；
Pure Fishing
Jarden Corporation brings Pure Fishing and Shakespeare together under the Pure Fishing name in 2007；
2011-Sebile and Hodgman become part of Pure Fishing；2013-Hardy, Greys, and Chub join Pure Fishing；
2014-Cutting Edge Lures joins Pure Fishing；
Today, Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands. We are dedicated to helping you have more fun and catch more fish.
Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.
All of this page is from Pure Fishing.
