Pure Fishing is Building the World’s Best Fishing Tackle Company
The brands that came together to form Pure Fishing were founded by passionate inventors of much of the tackle that we use today. Their ingenious engineering created firsts in revolutionary reels; lightweight graphite rods; castable, high-strength fishing lines, and the most advanced soft baits. These discoveries firmly established our company at the forefront of technology.
Day by day, innovation by innovation, and catch by catch, each brand has earned a distinct and unique reputation with anglers worldwide. Each brand continues to build on that reputation as part of Pure Fishing.
Fishing to us is not just about business, it is about time shared with family and friends, time on the water, excitement and the environment. Pure Fishing is dedicated to helping anglers everywhere have more fun catching more fish.
· Abu Garcia®
Just as generation after generation of Swedish craftsmen designed our products for superior performance, we continue to design cutting edge fishing equipment with our heritage in mind so generation after generation of anglers will enjoy the fruits of our labor and the thrill of the sport.
· All Star®
Available Exclusively at Academy Sports & Outdoors – All Star Graphite Rods are still the choice for America’s serious anglers. Each rod is manufactured using the finest materials and components available. We know that the people who are committed to the sport of fishing expect unmatched quality when they purchase an All Star Rod. Each and every rod is designed to meet angler’s specific needs from coast to coast.
· Berkley®
Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.
· Chub®
At Chub, we pride ourselves on a development process that sees some of the best anglers in the country input into product design. Chub offers a wide range of Carp fishing products: Carp Rods and Bivvies as well as fish care products, such as unhooking and protection mats. Available in the UK.
· Fenwick®
On the shores of Lake Fenwick, a group of men passionate about fishing dove head first into development of a rod that would set the technological pace for generations of passionate anglers to follow. As you read about our rich history, take note: their story is not nearly complete, because Fenwick technology is always advancing.
· Greys®
Coarse, Carp, Fly, Sea, and Predator Fishing Tackle Manufacturers based in Alnwick, UK. Available in the UK.
· Hardy®
Hardy, based in Alnwick, England since its formation in 1872, is at the forefront of the fishing tackle market since being awarded its first patent in 1880. Hardy developed the first carbon fiber fishing rods and, thanks to work with researchers at Cambridge University and 3M, recently created rods made from the new SINTRIX™ carbon fiber material that have won a string of awards and are recognized as the finest fly rods in the world.